I’m S4C's Chief Executive and designated Accounting Officer.

I have 20 years experience in retail business prior to joining the commercial property world I worked for BT/ EE, the UK’s largest mobile provider where I was the Retail Director responsible for leading and developing a team of over 3,500 employees across 580 stores in the UK.

I’ve worked internationally spending seven years in the US and Canada as Senior Vice President for telecommunications firms Comcast and Rogers managing the retailing strategy for their brands. Prior to moving overseas, I was Retail Director for Orange and also spent ten years at Asda/Walmart.

I’ve got extensive retail experience and a track record in leading transformative retail strategies for major corporates latterly developing new retail offerings through digital and innovative store design. I'm a passionate leader and have always led retail from the shop floor engaging the teams to deliver great customer experiences.

I was born in Wales and am a fluent Welsh speaker. I moved back to Cardiff with my husband Rob and our two daughters Siwan and Betsan.