I’m a digital strategist and have worked with established and start-up businesses to transform their ways of working, through the application of digital design and technology.

After spending nearly two decades working in marketing, change and innovation for multimillion-pound brands and start-ups, I still get a buzz out of applying the right blend of technology and creativity to resolving business challenges. Working with companies like Visa, Orange and Barclaycard, I’m always mindful that the customer is the real star of the show, with design and technology playing the strong supporting role.

Having studied for a BA in commerce at Napier University in Edinburgh, I was recruited to work for the World Trade Organisation in Geneva, where I developed a love of both stats, and languages. I now live in Llandwrog, in North Wales, where my latest language project is Welsh. And I recently achieved my ambition, since going to school in Shetland and seeing it on TV, of attending Central St Martins in London.

“I did a Masters in Applied Imagination because although I’d achieved a lot in my career, I felt the bigger the jobs I took on, the further away I got from creativity. I wanted to re-ignite something I had earlier in my marketing career, where my job was to use creativity to solve problems."

I now work on projects where there are opportunities to work in multicultural and multilingual workplaces, using creativity and tech, to design user-centred experiences, products or services.

“The Trustee role at National Theatre Wales is an incredible opportunity for me to bring some of my professional experience to NTW. also be a real privilege for me to work with such a talented bunch of people and help them meet their goals for Wales over the next few years.”